6.18.09 | ∞
“ why is Apple basically wasting one of their most powerful brands, their “most popular Mac”? Because they’re about to call something else MacBook. It’s the only logical explanation for the muddled, complicated and totally un-Apple product line. Why all of their core notebooks are now called MacBook Pros. Why MacBook denotes a single notebook, one that perpetually seems like it’s on its way out—because it very likely is on its way out. There are two possibilities that stand out for MacBook: A new, even cheaper notebook, following the hard price cuts across the iMac and MacBook Pro lines. Or at the very least, a completely redesigned MacBook family that looks way different than what Apple is currently calling MacBook Pro, and maybe even the current MacBook. That’s the more conservative take. The other possibility is mostly in fap-fap fantasyland, but we can’t rule it out: What if Apple calls that tablet thing MacBook? (Indicating it’s at least somewhat different than most people have been imagining.) What better way to use one of their most iconic brands than to signify a complete shift in mainstream computers? Calling the tablet a MacBook would be incredibly ballsy, but an incredibly powerful signal, too. Either way, we’re pretty sure Apple isn’t just going to let the MacBook wither and die—something new has to be coming that’s gonna be called MacBook, and we’d wager relatively soon, too. Or maybe Apple’s just becoming a little bit more like every other PC maker and doesn’t know what the hell they’re doing with their brands anymore. But I somehow doubt that.
